Privacy Policy

1. HIPAA Compliance & Protected Health Information (PHI)

We are committed to maintaining the privacy and security of your health data under the Health Insurance Portability and Accountability Act (HIPAA).

Business Associate Agreements (BAA): We ensure that third-party service providers and platforms handling your data (including messaging infrastructure providers such as Twilio) are bound by strict HIPAA Business Associate Agreements.

Data Minimization: We limit the inclusion of detailed PHI (such as diagnoses or treatment details) in unencrypted SMS notifications. Text communications will generally be limited to non-sensitive transactional information, such as appointment reminders or portal access alerts.

2. Text Messaging (SMS) & Phone Data Policies

Strict Non-Sharing Policy: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with or sold to any third parties.

Operational Sharing: Information sharing to subcontractors in support services, such as customer service or technical IT vendors, is permitted only to perform tasks on our behalf under strict confidentiality agreements.

3. SMS Opt-In & Opt-Out Terms (Twilio / A2P 10DLC Rules)

Consent / Opt-In: By providing your phone number, filling out a form, or opting in via our digital intake/patient portal, you consent to receive informational text messages (such as appointment reminders, account updates, and customer support) from Sunrise Blvd Dental. Consent is not a condition of receiving medical treatment.

Opt-Out (Unsubscribe): You can cancel the SMS service at any time. Simply text STOP, CANCEL, UNSUBSCRIBE, END, or QUIT to our text line. Upon sending STOP, you will receive one final text message confirming that you have been unsubscribed, after which you will no longer receive SMS messages from us unless you opt back in by texting START.

Support / Help: For assistance with text messaging, reply HELP to any message or contact us directly at (954) 475-8100 or email hello@sunriseblvddental.com.

Rates & Frequency: Message frequency varies based on your appointments and interactions with us. Standard message and data rates may apply depending on your mobile carrier plan. Carriers are not liable for delayed or undelivered messages.

4. Information Collection and Use

While using our Service, we may ask you to provide us with certain personally identifiable information (“Personal Information”) that can be used to contact or identify you:

• Full Name
• Email address
• Telephone / Mobile number
• Healthcare and appointment scheduling records

5. Log Data & Cookies

We collect standard browser Log Data (IP address, browser type, visited pages, time spent) and use small files known as “cookies” to evaluate usage and optimize functionality. You can instruct your browser to refuse all cookies; however, some portions of our website or patient portal may not function properly without them.

6. Service Providers

We employ third-party companies and individuals to facilitate our Service, perform service-related operations, or analyze website traffic. These third parties have access to your personal information only to perform specific tasks on our behalf under HIPAA and privacy agreements and are strictly obligated not to disclose or use it for any other purpose.

7. Data Security

We employ technical, physical, and administrative safeguards designed to protect your Personal Information and PHI. However, please note that no method of transmission over the Internet or electronic storage is 100% secure.

8. Children’s Privacy

Our website does not intentionally address or collect information directly from children under 18 without parental consent. If you are a parent or guardian and discover that a minor child has submitted information to us without consent, please contact us so we can immediately delete such records.

9. Compliance With Laws

We will disclose your Personal Information or PHI where required to do so by law, subpoena, court order, or formal regulatory compliance audit under Florida or federal law.

10. Changes To This Policy

We may update our Privacy Policy periodically. We will notify you of changes by updating the “Last Updated” date at the top of this Privacy Policy. You are advised to review this policy periodically.